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We're Ingredient Smart for a Reason.

Many makeup--even 'mineral makeup' brands—contain irritating ingredients! We are your leader in titanium dioxide-free makeup, mica-free makeup, among many other ingredients. We're always free of nanos, carmine, talc, bismuth, and more!


Makeup without common mineral makeup ingredients is our speciality! We offer many formulas for you, from mica-free options, titanium dioxide-free options, boron nitride-free options, ultramarine-free options, and we never use nanoparticles, carmine, coal tar, propylene glycol, chemical SPF, and more!


Many come to Omiana because they know we offer formulas without a specific ingredient - needing makeup without titanium dioxide, without mica, without both mica and titanium dioxide, without corn ingredients, etc. We always shun bismuth oxychloride, propylene glycol, chromium greens, nanoparticles, parabens, tin oxide, animal-tested ingredients and products, and a slew of other potentially noxious ingredients found in many mineral makeup lines. Whatever your ingredient omission preferences are, we surely have a range of products you will love. Use the filtering tool to easily filter-out ingredients sometimes in Omiana products.


Purely Natural Makeup for All Skin Types, Even the Most Sensitive: Our Mission? Omission.

We don't just say "natural" beauty for the sake of marketing. When we say natural, we mean taking out toxic ingredients as well as any that are 'iffy.' We omit ingredients that many other mineral lines wouldn't think to omit because some women have allergies to very specific ingredients or some are incredibly privy to studies on some of the downsides of traditional mineral makeup ingredients.


Some Makeup and Beauty Products Are TOXIC!

Has makeup — maybe even mineral makeup — made your skin itch? Do you have little bumps? Straight-up allergies? Simply health-savvy? That expensive mineral makeup with argan oil / great reviews / "pure" in the brand's name / full coverage / pretty packaging might totally be irritating —if not endangering —you. In fact, many lines use irritating bismuth oxychloride, which is related to arsenic, nano-sized coated titanium dioxide (CI 77891), other nanoparticles (many ingredients can be in nano-form, from iron oxides to ultramarines. Most brands do not know what size their particles are), and other ingredients Omiana shuns. In a nutshell, here's why you've clearly got some epic taste in mineral makeup and beauty products:


1. Pure, non-toxic, meticulously sourced ingredients, with so many mica-free and titanium dioxide-free options (along with bismuth oxychloride, talc, nanoparticles, carmine, tin oxide, gluten, and so forth. The list of what we shun is a long one, touched upon below).


2. There are a few mineral makeup producers using '[+/- CI 77891, CI77491, CI 77492, CI 77499]' —which can include titanium dioxide (CI 77891), iron oxides, and ultramarines. We prefer to list the standard ingredient nomenclature along with required INCI naming for without confusing jargon.


3. Omiana uses high-micron particles and the largest particle size possible sit on the skin and do not alter DNA, unlike nanoparticles common to many mineral lines.


4. All Omiana formulas and the individual ingredients comprising them are cruelty-free; we and our suppliers would never test on animals! Additionally, most of our products are vegan; the only that are not are those with ethically sourced, cruelty-free beeswax. Omiana ingredients are never tested on animals. We're proud to be certified cruelty-free by PETA and Leaping Bunny.