Standards

The term "natural" is often misused, with no regulation or testing required for its use in marketing. Many brands also misuse the term "organic" to appear more eco-friendly. At Omiana, we focus on transparency, providing detailed ingredient lists so you can see the purity of our products.

Don't be fooled by the word 'natural,' as it gets misused greatly. In fact, there is no regulation or testing necessary for companies to utilize the word "natural" in their marketing efforts. Many brands even use the word "organic" in their brand name or mantra without any groundwork beyond that.  Think about how many companies are using green colors, leaves in their logos, and so much more just to tap into your psyche and try to get you to believe they're 'natural' and 'safe.'

We are privately-held and choose to direct our attention on being as fully transparent for you as we can possibly be, continuing to add more shades and various formulas to the repertoire so you have ample options to choose from, disclosing every last ingredient for you, so you can discern for yourself how pure Omiana products are. Here is a page with the ingredients all one place for your reference, or, when you view a product, the product description also offers fully disclosed ingredients for the product being viewed. Also, please see the list below of ingredients we avoid for you, although it doesn't stop there!

Most of Omiana’s formulas are vegan, though some contain beeswax. We strive to source our beeswax from suppliers who follow ethical and cruelty-free practices. If you need to avoid non-vegan ingredients such as beeswax, please use our product filters to tailor your search to your preferences.