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1 | We're 100% Cruelty-Free

Omiana is cruelty-free and does NOT test on animals. We're proud to be certified by PETA and Leaping Bunny! Leaping Bunny leads the cruelty-free makeup standard and holds certified companies accountable. PETA, People for the Ethical Treatment of Animals, has certified Omiana as cruelty-free as part of their commitment to preventing animal cruelty and testing; PETA is one of the most recognized organizations focused on stopping animal testing and abuse.

We're huge animal lovers and life wouldn't be the same without their companionship and connection. Our staff have rescued furry friends of all sizes and many volunteer with animal shelters, wildlife rescue, and habitat cleanup and restoration.

2 | We're All-Natural & Vegan


Don't be fooled by the word 'natural,' as it gets misused greatly. In fact, there is no regulation or testing necessary for companies to utilize the word "natural" in their marketing efforts. Many brands even use the word "organic" in their brand name or mantra without any groundwork beyond that.  Think about how many companies are using green colors, leaves in their logos, and so much more just to tap into your psyche and try to get you to believe they're 'natural' and 'safe.'

We are privately-held and choose to direct our attention on being as fully transparent for you as we can possibly be, continuing to add more shades and various formulas to the repertoire so you have ample options to choose from, disclosing every last ingredient for you, so you can discern for yourself how pure Omiana products are. Here is a page with the ingredients all one place for your reference, or, when you view a product, the product description also offers fully disclosed ingredients for the product being viewed. Also,please see the list below of ingredients we avoid for you, although it doesn't stop there!

Most of Omiana’s formulas are vegan (although you will see beeswax in a few formulas). In the formulas with beeswax, note that we source it kosher: our beeswax harvesting processes is cruelty-free. The beeswax cultivating process protects the bees' normal production cycle. (If needing to avoid non-vegan ingredients such as beeswax, view a collection and use the filter to filter more ingredients or lifestyle preferences.)



3 | We're Certified Organic

We definitely use ingredients that are organic (or at least non-GMO) when we can -- but many mineral makeup ingredients are INorganic (not agricultural), so the term 'organic' does not apply when they're not ingredients that are grown (therefore pesticides, herbicides, GMOs, and the like, are not applicable to such mineral ingredients). Some of our ingredients don't have the official 'organic' testing done, but are cultivated in the manner that would still earn them that certification -- it's just a matter of our suppliers not getting the official certification yet on a few ingredients. We do aim to have overall organic certification on applicable formulas soon. Read more about our evaluation of organic vs. "organic" as related to beauty and personal care products today.